The urban planner Washington Fajardo argues that urban planning requires a holistic vision — one that integrates housing, mobility, culture, sustainability, and community life. 

He reinforces that fairer and more functional cities are born from political choices that prioritize public space as a common good. 

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Responsible for internationally recognized urban projects, architect Margarida Caldeira shared her experience leading Casa Figueira in Campinas. 

She defends urbanism as a tool for social transformation — with simple solutions, climate awareness, smart use of resources, and the revaluation of public buildings as part of the city we want to build. 

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The Franco-Colombian urban planner Carlos Moreno is the creator of the fifteen-minute city concept, which seeks to reduce commuting time and make urban centers more sustainable and welcoming.

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The event brought together major global and national urbanism experts, as well as authorities and representatives from public and private organizations. The lectures discussed essential issues on urban planning, mobility, and climate change — topics considered urgent for Brazilian metropolitan areas.

The event was promoted by Arq. Futuro, a platform created to encourage reflection on challenges and innovations in city development. The event organizer, Tomas Alvim, highlighted the importance of thinking about cities that are more balanced, dynamic, and inclusive.

The main concept presented was the “15-minute city”. The model proposes that housing, work, leisure, education, and healthcare be accessible on foot or by bicycle — an idea already successfully adopted in cities like Paris, reducing travel and promoting more sustainable communities.

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Iguatemi will begin selling lots this year for a planned neighborhood next to Iguatemi Campinas, in São Paulo’s countryside. 

The area includes 303,000 square meters of lots. Around 100 towers are planned, with an estimated general sales value (GSV) of around R$ 10 billion.

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Campinas will have a new planned neighborhood in an area surrounding the Iguatemi Shopping Mall, in Vila Brandina. The group behind the mall, together with Fundação Feac, is developing a neighborhood built “from scratch” in a region still considered semi-rural, occupying a 1-million-square-meter area — equivalent to the Vila Olímpia district in São Paulo. Read more.

With the title “New Centralities: the future of cities”, the seminar is inspired by the urban model recently proposed by the city of Paris, known as “The 15-minute City”. The idea is to offer a municipality where living, working, healthcare, shopping, and leisure can all be accessed within a short distance — one that takes around 15 minutes to cross, rather than two hours as in São Paulo. Read more.

Arq. Futuro de Cidades promotes courses and projects. With the “New Centralities” seminar, Echeverri highlights mobility as one of the central topics. In Medellín, transportation systems — including cable cars — were built using existing infrastructure, resulting in safer routes, especially for younger residents. The key question, he states, is “how do we create a sustainable city where an eight-year-old child, from any social background, can walk freely and without fear?” Read more.

The concept of a new city must be the ability to coexist with the planet. This depends heavily on public policy. It cannot rely solely on development plans or, as we say in English, the “future perfect”. What matters is to implement practical strategies that allow us to reach different future outcomes while adapting quickly to changes in reality. I know this is challenging in practice. Read more.